BE YOURSELF

Hybrids invariably test well in focus group testing, but when convertibles and detachables hit the shelves they rarely sell in any great numbers.  It seems that people generally love the idea of a laptop and tablet in one, but when faced with the prospect of owning one, the story changes.  The most common criticism of hybrids is that they are simply "too weird" and "too complicated" to comprehend.  On the design side, the reaction has been to simplify the equation - to bias toward one direction or another and create a hybrid that feels as much like a laptop (or tablet) as possible.  This approach makes sense, and we did it with some success in North Cape. 

Vale, however, takes a different design approach.  It strives to create a product that boldly feels unique to any other laptop or tablet out there, and yet integrates the two modes beautifully.