it started with a concept
The LG V300 began its life as an architecture concept named "Modo." Since we never knew what brand might end up carrying our designs, we liked to put placeholders for the brand name. The standard practice at Intel is to name product concepts after geographic locations (Hence NorthCape, Cove Point, and various other provincial concept names in my portfolio). When given the choice, I prefer using a short, piffy name for the placeholder. Something people will remember. In this case Modo would do.
Modo had a simple objective: How could we make an All in One an "invisible architecture"? By that I mean, how could we eliminate the concept of technology from the User experience, and instead present an object that was designed to be seen and interacted with from all sides? For me, this meant subverting the concept of a "back" of the all in one. No more attractive bezels and facades which only seek to conceal a horrid and confusing backside (populated by screws, vents and access panels). Instead I designed Modo to be crafty about concealing its need for thermal venting, for fastening during assembly, for customization and maintenance somewhere down the line. I even wanted the IO (input/output) to be concealed if it wasn't in use - borrowing a bit, perhaps, from the macbook air which had come into the market with intriguing bomb bay doors at the IO.