The division I work for at Intel is all about understanding what the industry is doing then finding and developing unexplored opportunities. The V300 is an example of previously unexplored opportunity made real. At the time we noticed desktop PCs that were integrated into the monitor were becoming increasingly popular with consumers (these integrated PCs are called All in Ones). The old, modular approach was losing steam and consumers were seeking a desktop that simplified and integrated the experience. OEM's were picking up on this, and there were some really interesting AIOs coming out - HP's touchsmart, for example. But there was still a lot of old thinking that was holding the category back. Most AIOs were leveraging clunky, power-hungry desktop channel components - so those AIOs were clunky, power-hungry machines. Also, they were using modular PC architecture, which meant most components were patched right into the motherboard...so the IO and commonly used elements were always stuffed behind the monitor where users couldn't get to them. I wanted to see what you could do using high-end, low profile mobile silicon and architecture along with some better thinking around usability and the result was something remarkably more sophisticated than what the mainstream OEMs were doing. Right at this time, LG was gearing up to make it's entrance into the AIO market, and they picked this up as their flagship PC design. The V300 was released in June of 2011 with great success.