And got better from there
The Modo Concept was getting a lot of attention at this point - not just because the product felt compelling, but because there was a real business opportunity for Intel. If we could establish a benefit to introducing mobile architectures (which came with some nice margins) to what were traditionally desktop products, we could be looking at a pretty nice boost to the bottom line.
It was important to me, though, that this not be a simple discussion about making All In Ones "thinner and lighter." The real win - and the obvious difference that would tip the scales, would come from real diligence about achieving a clean product which was pure interaction. This meant we had to re-think the All in One entirely and drive to solutions that might convey the same utility and sophistication as what we were starting to expect from the mobile space.
One example or re-think came from the thermal design. For those of you who design PC clients, you know that thermal performance is the key to everything. If you want speed, you need power, if you have power you get heat. It is essential to remove heat from the system as quickly and efficiently as you can. One of the first reactions to Modo was "oh, you're going to have to poke a lot of vents in that." No one believed you could achieve a high-performance system without the cacophony of holes and vents you commonly find in AIO's. No one except the Thermal Engineer on my team: Konstantin Kouliachev. He was able to devise a way for the airflow to pressurize and travel through the system through one large (and therefore very quiet) fan and one outlet. The result was a design which was not only very effective, but also minimal in presence.